Post details: Website Advertising: PayPerPost

7 May 2008

Permalink 09:25:38 pm, Categories: Free Money  

Website Advertising: PayPerPost

After much deliberation, I've finally decided to try out PayPerPost as a source of revenue for my journal.

PayPerPost is a network that brings bloggers and advertisers together, however instead of selling advertising space, the blogger sells posts on their blog, the article you're reading now being an example.

The interface, or 'Blogger Dashboard' as they call it, is very user-friendly and easy to use. I had no trouble navigating around, editing my details and looking at the opportunities available. There are two ways of locating advertisers. The first is to include a 'badge' on your website that invites advertisers to contact you directly and negotiate a price. The second is to look at the 'Open Opportunities' section and reserve any that take your fancy.

With the latter, each opportunity displays the price that the advertiser is willing to pay for your post as well as what is required from you. Requirements include the number of words you write, whether it must contain a link or an image and whether your post should reflect positively on the business/product/service or can remain neutral.

I initially joined PayPerPost back in the Autumn of last year after having seen a number of my blogger friends using it but I had doubts as to whether being paid for my posts would taint my views and be detrimental to the website over the longer term. After a lot of thought, I decided that I would experiment with PayPerPost for a couple of months but set myself a few rules to adhere to:

  • Sponsored posts must fit in with the theme of the website (e.g finance, money-making etc.)
  • My posts will continue to be 100% honest (meaning that I will not write sponsored posts about something that I do not truly believe to be good value)
  • I will only write one sponsored post for every three or more normal posts (to stop the website becoming saturated with advertisements)

On the whole, I think that the idea of PayPerPost is a great idea and I am looking forward to giving it a try. Bloggers get to cash in a little on their hard work and advertisers gain relatively cheap exposure for their business/product/service. I'll let you know how it goes :)

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